Work with local businesses
Build tools that respect how shops and independent service providers already serve their communities.
Built around the
everyday local.
Chauraha is building a connected set of everyday services for smaller towns and rural India: local shops, local journeys and the people who make them work.
First pilot being prepared in Chourai, Madhya Pradesh
WHY WE ARE STARTING HEREMake local life
Make local life
easier to navigate.
People already rely on neighbourhood shops, familiar routes and trusted local skills. Chauraha is designed to help them find and coordinate those everyday needs in one place.
We are preparing a focused local pilot first. That gives us a chance to listen to residents, merchants and service partners, learn what works in practice, and improve the product before expanding.
Our ambition reaches far beyond one town. Our operating model and the demand for each service still need to be proven through real use.
HOW WE WANT TO BUILD
Keep the experience clear
Use familiar language, understandable prices and clear next steps for customers and partners.
Grow from evidence
Learn from completed work, repeat demand, partner experience and operating costs before opening a new area.
OUR FIRST CHAURAHA
Chourai
Madhya Pradesh, India
Pilot preparationA PRACTICAL FIRST STEPStart close.
Start close.
Learn what matters.
The first goal is dependable service in a defined area, with local participants who choose to take part.
Availability will depend on the service area, participating businesses and approved partners. A listing or application does not mean that a service is already open.